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Learn Chinese Business

LearnChineseBusiness.com provides expert knowledge and relevant news for the English-speaking business community engaged in the Greater China Region.

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Most Recent Posts from Learn Chinese Business

Cosmetic brands in China : naming is branding

Guest article by Céline Chen Dior, Chanel, Yves Saint Laurent… All these successful designers have given their family brands an eponymous name, making it sound elegant, luxurious, glamorous. What happens in China, when the language doesn’t allow its original pronunciation to sound as graceful as it actually is ? In order to appeal to the local population, brands have to adapt themselves to culturally fit the standards of the clientele. It can prove to be quite tricky, as chinese is compri...

Posted on 13 August 2014 | 7:13 pm

Success in Your China Career via Learn Chinese Business

A Message from LCB’s Core Team Dear Learn Chinese Business Community, Please join us in congratulating our lead editor Aaron Posehn who, as some of you already know, is now moving to Taiwan to begin a new job as an academic editor with a company in Taipei. Aaron is the latest in a succession of LCB Core Team members and alumni to have reached a significant milestone in professional advancement. Previously we congratulated Sean Upton-McLaughlin on his move to Shenzhen to work at a major C...

Posted on 30 July 2014 | 2:00 am

Pay via WeChat

Featured article from Digital Jungle  WeChat recently opened its online payment platform to its users, which promises a great success in the future for consumers and for brands. 37% of Chinese social network use all of Weibo, WeChat and SNS. This is 79% of Whatsapp’s total global monthly active users. Remember WeChat? Or Weixin as its known in China, is a mobile app owned by Tencent Holdings Limited. According to Bloomberg and its company announcement, the app has one billion users and is abo...

Posted on 29 July 2014 | 7:43 pm

Book Review: China Goes West: Everything You Need to Know About Chinese Companies Going Global

  Book Review: China Goes West: Everything You Need to Know About Chinese Companies Going Global by Joel Backaler, pp. 208, Palgrave Macmillan Review by Peter Kovas My grandfather visited China with the Philadelphia Orchestra in 1973. He wasn’t a musician, he was a retired businessman who accompanied the Orchestra as president of its board. As the story goes, he was quickly turned off by a lack of binding contracts. The method of making decisions over dinner and drinks so common in China...

Posted on 26 July 2014 | 12:06 am

How Franchising Works in China

By Thibaud Andre Franchising in China has gained momentum Franchising in China has already been on its way for the last decade with a lot of international companies entering the market. It is easy to find such famous brands as H&M, MacDonald, L’Oreal, IKEA or Starbucks in metropolitan Chinese cities such as Shanghai and Beijing. In recent years, increasing number of international brands open their shops in tier 2 and tier 3 cities, where there is still much space for investment and gro...

Posted on 23 July 2014 | 7:21 pm

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